Why This Is Big? Why Now?

In recent years, the realm of mental health and personal development has been dramatically reshaped by a renewed interest in the therapeutic potential of psychedelics. Historically, substances like ayahuasca, psilocybin, and mescaline have been integral to various cultures for spiritual and ceremonial purposes. However, it's their contemporary application in mental health treatment that has sparked a modern renaissance. Groundbreaking research from leading institutions including Johns Hopkins, UCLA, and NYU, and organizations such as MAPS has unveiled promising results in treating conditions like PTSD, depression, and anxiety, pivoting these substances from countercultural relics to potential medical breakthroughs.

The legal and regulatory landscape surrounding psychedelics is undergoing significant changes, further fueling their ascent into mainstream consciousness. Cities and states across the globe are beginning to decriminalize some of these substances, and the FDA has even designated some as "breakthrough therapies." This shifting legal framework is not only a nod to their therapeutic potential but also opens doors for investment and market growth. Venture capitalists and pharmaceutical giants alike are now eyeing the psychedelic space, heralding a new era of mental health treatment and research.

Central to the application of psychedelics in therapy is the development of innovative therapeutic models. Unlike traditional psychiatric treatments, these models emphasize guided sessions and the importance of set and setting in ensuring a positive and transformative experience. This new approach to mental wellness has sparked a significant cultural shift, altering public perception from viewing psychedelics as taboo to recognizing them as valuable tools in the mental health arsenal.

As the psychedelic market continues to evolve, it faces the critical task of balancing enthusiasm with responsible use and continuous research. Looking forward, the potential of psychedelics in reshaping our approach to mental health and consciousness exploration is immense. As we stand on the cusp of this new era, the promise held by these ancient yet rediscovered substances could well herald a revolution in healing and personal growth. This Is Big is a plausible counterpart to this emerging development as it champions the use of psychedelics for healing and growth.

To further the work that is This Is Big, I have created a digital presence to go into more depth and connect with the community. I can be found through my website and social media platforms including Instagram and LinkedIn, and am available for public speaking, podcasts, partnerships, and interviews.

Happy healing,

Jule